Strategy & Consulting
Strategic e-commerce consulting for ambitious scaling.
We replace guesswork with data-driven architecture. Partner with European eCommerce Architects to map your technology, operational, and global growth roadmaps.
Overview
The Blueprint for Scale
Scaling an e-commerce brand to eight figures and beyond requires more than just a beautiful website; it requires a bulletproof operational and technical strategy. Misaligned tech stacks, poor market positioning, and fragmented data can stifle even the best products. At GINI, our Strategy & Consulting service acts as your fractional Chief Digital Officer. We bring "Swiss Precision" to your business model—auditing your current ecosystem, identifying revenue bottlenecks, and architecting a comprehensive roadmap. Whether you are expanding into international markets, transitioning to B2B wholesale, or overhauling your entire tech stack, we provide the high-level clarity needed to dominate your market.
Benefits
Why do you need it?
We eliminate internal confusion by delivering actionable, step-by-step technical and strategic plans tailored precisely to your revenue milestones.
01
Crystal Clear Roadmaps
We eliminate internal confusion by delivering actionable, step-by-step technical and strategic plans tailored precisely to your revenue milestones.
02
Optimized Tech Stacks
We audit your third-party apps and integrations, recommending the most efficient, cost-effective, and scalable software architecture to reduce technical debt.
03
Crystal Clear Roadmaps
We eliminate internal confusion by delivering actionable, step-by-step technical and strategic plans tailored precisely to your revenue milestones.
04
Crystal Clear Roadmaps
We eliminate internal confusion by delivering actionable, step-by-step technical and strategic plans tailored precisely to your revenue milestones.





Why choose us
Why industry leaders trust GINI for e-commerce strategy.
The e-commerce landscape is flooded with generic advice and trendy marketing "hacks." But sustainable, high-volume growth requires bespoke, architectural thinking.
Ambitious brands partner with GINI because we are active practitioners, not just theorists. We don't just hand over a dense PDF report and walk away. Because we actively design and develop premium Shopify Plus stores every day, our strategic advice is rooted in what actually works in the trenches right now. We anticipate scaling bottlenecks before they occur, ensuring your brand is technically and operationally prepared for hyper-growth.
Details
What is included in your Strategy & Consulting engagement.
Our consulting engagements are highly customized to your specific business challenges. Whether you need a short-term intensive audit to solve a specific operational crisis, or an ongoing strategic partnership for a massive digital transformation, we provide actionable, data-backed guidance.
Read more
Comprehensive technical architecture and app stack audits
Internationalization and cross-border commerce strategy (EU & Global)
B2B and wholesale digital transformation mapping
Platform migration feasibility and risk assessment (Magento/WooCommerce to Shopify)
Omnichannel retail and Shopify POS integration strategy
Headless commerce (Framer × Shopify) viability consulting
UX/UI and Conversion Rate Optimization (CRO) long-term roadmapping
Digital team structuring and internal workflow optimization
Fractional CDO (Chief Digital Officer) ongoing advisory
Process
Our process is simple, strategic, and built for growth.
We combine Shopify development, performance-focused design, automation, and data to build stores that scale with your business.
From conversion-first UX and clean product data to marketing automation and retention flows, every decision is made to reduce friction, improve efficiency, and drive profitable growth over time.
1. Discovery Deep-Dive
We start with an intensive workshop to understand your business model, unit economics, historical data, and long-term vision.
2. Ecosystem Audit
We forensically examine your current technical stack, operational workflows, and market positioning to identify critical friction points.
3. Competitor Analysis
We benchmark your brand against industry leaders, identifying strategic gaps and untapped technological advantages in your specific niche.
4. Roadmap Architecture
We develop a comprehensive, phased action plan detailing the exact technological and operational shifts required to hit your targets.
5. Strategic Alignment
We present our findings to your executive team, ensuring complete internal alignment on priorities, budgets, and timelines.
6. Execution Advisory
We remain available to oversee the implementation of the strategy, acting as your technical advocates and advisors during the development phase.
Timeline
Custom Engagements
Consulting timelines range from 2-week intensive audits to ongoing quarterly strategic advisory retainers.
Starting price:
From 2,500€
Questions answered
Do you execute the strategy or just provide the plan?
We do both. While the Strategy & Consulting service focuses on delivering the architectural blueprint and expert guidance, our in-house design and development teams are fully equipped to execute the entire roadmap flawlessly if you choose to continue the partnership.
Who is this service for?
This service is designed for established DTC and B2B brands generating significant revenue. It is ideal for founders and executives facing scaling bottlenecks, complex technical hurdles, or those preparing for massive shifts like international expansion or replatforming.
Can you help us decide if Shopify Plus is right for us?
Absolutely. We conduct thorough feasibility studies, comparing your current platform (such as Magento, WooCommerce, or custom builds) against the capabilities and Total Cost of Ownership (TCO) of Shopify Plus, ensuring you make a data-backed platform decision.
Can you help us decide if Shopify Plus is right for us?
Pricing is determined by the scope and complexity of the engagement. We offer fixed-price intensive audits for specific, isolated challenges, as well as ongoing fractional advisory retainers for long-term strategic guidance.
Exclusive partners benefits for our clients
Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.

