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Privacy Policy
In this page
Gini Agency (“Gini”, “we”, “our”, or “us”) respects your privacy and is committed to protecting the personal data of everyone who visits our website or engages with our services. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our website, contact us, or work with us as a client.
We believe that transparency and responsible data handling are essential parts of running a modern digital agency. This policy has been designed to comply with the European Union’s General Data Protection Regulation (GDPR) and other applicable privacy laws.
By using our website or submitting information through our forms, you acknowledge that you have read and understood this Privacy Policy.
1. Company Information
Gini Agency is a digital agency providing e-commerce and web development services, including Shopify development, Framer × Shopify builds, website design, conversion rate optimization, SEO services, and ongoing website support.
Company name: Gini Agency
Website: https://giniagency.com
Email: hello@giniagency.com
Gini operates internationally with team members based in Finland, Switzerland, and Estonia, and serves clients across Europe and globally.
If you have any questions about how your personal data is handled, you may contact us using the email address listed above.
2. What Personal Data We Collect
When you interact with our website or services, we may collect certain personal data necessary to operate our business and provide services effectively.
Information You Provide Directly
When you submit a contact form, send us an email, or request a project consultation, we may collect information such as:
Full name
Email address
Company name
Phone number (if provided)
Project details or service requests
Budget or timeline information
Any additional information voluntarily shared with us
This information allows us to understand your project requirements and communicate with you effectively.
Automatically Collected Data
When you visit our website, certain technical data may be collected automatically through analytics tools or cookies. This may include:
IP address
Browser type and version
Device information
Operating system
Pages visited on our website
Time spent on pages
Referring website or traffic source
Interaction data such as clicks or scrolling behavior
This information is primarily used to analyze website performance and improve user experience.
3. How We Collect Data
We collect personal data in several ways, including:
Contact forms submitted through our website
Direct email communication with our team
Project intake forms or consultation requests
Website analytics tools
Cookies and tracking technologies
Client onboarding documentation during projects
Most personal data is provided voluntarily by users when they request information or services from us.
4. How We Use Your Data
The information we collect is used for legitimate business purposes related to operating and improving our services.
Providing Our Services
We use personal data to communicate with potential clients, understand project requirements, prepare proposals, and deliver services such as Shopify development, website design, or consulting.
Communication
Your contact details allow us to respond to inquiries, schedule calls, provide updates on projects, and maintain ongoing communication with clients.
Improving Our Website
Analytics data helps us understand how visitors interact with our website so we can improve navigation, content, and overall user experience.
Marketing and Insights
In some cases, we may use contact information to share relevant insights, resources, or updates related to our services. This will only occur if you have opted into such communications or if we have a legitimate business relationship.
We do not sell or rent personal data to third parties.
5. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we rely on several legal bases to process personal data.
Consent
When you voluntarily submit information through our contact forms or subscribe to communications, you provide consent for us to process that information.
Contractual Necessity
If you become a client, we process personal data necessary to deliver services and fulfill contractual obligations.
Legitimate Interest
We may process certain data to improve our website, optimize services, maintain security, and manage our business operations.
Legal Obligations
Certain information may be retained for accounting, tax, or legal compliance purposes as required by applicable laws.
6. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to ensure proper functionality and improve user experience.
Cookies are small data files stored on your device that help websites remember information about your visit.
Types of cookies we may use include:
Essential cookies
Required for the website to function correctly.
Analytics cookies
Used to understand how visitors interact with the website and help us improve its performance.
Performance cookies
Used to analyze site performance and identify potential improvements.
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
7. Third-Party Services
To operate efficiently, we rely on trusted third-party services and platforms that may process limited data on our behalf.
These may include:
Shopify (e-commerce platform)
Framer (website design platform)
Google Analytics or similar analytics tools
Email communication services
Cloud hosting providers
Project management tools
These third-party providers operate under their own privacy policies and data protection practices. We aim to work only with reputable platforms that follow industry security standards.
8. Data Storage & Security
Protecting personal data is important to us. We implement reasonable technical and organizational measures to safeguard the information we collect.
These measures may include:
Secure hosting environments
Encrypted communications where appropriate
Restricted access to sensitive information
Secure internal tools and systems
While we strive to maintain high security standards, no online system can guarantee absolute protection against all possible threats.
9. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy.
Data may be retained for purposes such as:
Maintaining client relationships
Completing projects and providing support
Meeting legal or accounting obligations
Resolving disputes or enforcing agreements
When personal data is no longer required, we aim to securely delete or anonymize it.
10. Your Rights Under GDPR
If you are located within the European Economic Area (EEA), you have certain rights regarding your personal data.
These rights include:
The right to access the personal data we hold about you
The right to request correction of inaccurate information
The right to request deletion of your personal data
The right to restrict or object to certain processing activities
The right to data portability
If you wish to exercise any of these rights, you may contact us at:
We will respond to such requests in accordance with applicable legal requirements.
11. International Data Transfers
Some third-party tools or service providers we use may store or process data outside the European Economic Area.
When such transfers occur, we aim to ensure appropriate safeguards are in place, including contractual protections or recognized legal frameworks designed to protect personal data.
12. Changes to This Policy
We may occasionally update this Privacy Policy to reflect changes in our services, legal requirements, or business operations.
When updates occur, the revised policy will be published on this page with an updated “Last updated” date.
We encourage users to review this page periodically to stay informed about how their data is handled.
13. Contact
If you have questions about this Privacy Policy or how we process personal data, you can contact us at:
Gini Agency
Email: hello@giniagency.com