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Our story

Building better commerce experiences.

GINI is a Shopify-focused eCommerce agency helping ambitious brands grow and scale online. What started in Finland's thriving tech scene has evolved into a premium European design partner, combining Shopify's robust power with the flexibility of modern front-end tools like Framer.

Based in Switzerland

hello@giniagency.com

The journey so far

2025

Framer expertise added to the team, enabling Framer × Shopify builds.

2024

Client demand leads to exploration of more advanced design solutions.

2024

Expansion into larger Shopify builds and redesign projects.

2023

First Shopify client signed within the first month.

2023

GINI is founded.

The journey so far

2025

Framer expertise added to the team, enabling Framer × Shopify builds.

2024

Client demand leads to exploration of more advanced design solutions.

2024

Expansion into larger Shopify builds and redesign projects.

2023

First Shopify client signed within the first month.

2023

GINI is founded.

How we work

Our growth from a Helsinki/Tallinn startup to a Swiss-based agency is guided by a core set of principles. These philosophies shape how we collaborate with clients and build unparalleled commerce experiences.

Build for growth

Every decision we make is based on long-term scalability, not short-term fixes.

Build for growth

Every decision we make is based on long-term scalability, not short-term fixes.

Work as partners

We see ourselves as an extension of your team, not just an external agency.

Work as partners

We see ourselves as an extension of your team, not just an external agency.

Focus on what matters

We prioritize the changes that have the biggest impact on growth and revenue.

Focus on what matters

We prioritize the changes that have the biggest impact on growth and revenue.

Data beats assumptions

We use advanced analytics and user behavior insights to guide our architectural improvements.

Data beats assumptions

We use advanced analytics and user behavior insights to guide our architectural improvements.

Think long-term

Great eCommerce brands are built through continuous refinement, not one-time, isolated projects.

Think long-term

Great eCommerce brands are built through continuous refinement, not one-time, isolated projects.

Simplicity wins

The best eCommerce experiences remove friction and make purchasing absolutely effortless.

Simplicity wins

The best eCommerce experiences remove friction and make purchasing absolutely effortless.

Located across Europe

Switzerland, Finland and Estonia.

We combine the very best of our European heritage. We draw our minimalist, highly functional design philosophy from our roots in Helsinki. We leverage the borderless, tech-forward digital infrastructure of Estonia. And we execute every line of code, UX audit, and platform migration with the rigorous, uncompromising standard of Swiss Precision from our operational base in Lucerne.

2023

established