BIG MONEY is a Finnish streetwear and music production brand built around a growing artist-driven culture and community. The goal of the project was to create a unified digital platform where the brand could showcase upcoming events, highlight music releases, and offer official BIG MONEY merchandise through a modern ecommerce experience.
Client
BIG MONEY
Industry
Music / Streetwear / Entertainment
Year
Shopify Store Setup
Shopify Store Design (UX/UI)
Shopify Store Development
Shopify CRO & UX Optimization
SEO for Shopify
Strategy & Consulting
Shopify Site Maintenance
Building a Unified Platform for Music, Merch, and Tour Promotion
The BIG MONEY brand needed a digital platform that could support multiple goals at once. In addition to selling merchandise, the website needed to act as a central hub for the artist Sliki, showcasing his music, story, videos, and upcoming events.
Most artist websites either focus solely on music promotion or ecommerce, but this project required both to exist seamlessly within the same platform. Visitors should be able to discover Sliki’s content, explore his story, and quickly transition into purchasing merchandise or finding information about upcoming shows.
Another challenge was ensuring that the store could support both online merchandise sales and real-world sales at events. Inventory management needed to stay synchronized between the online store and in-person sales channels while maintaining a simple workflow for the team managing the brand.
The platform also needed to support multilingual visitors and integrate external music platforms where Sliki’s audience already exists.
Built the entire Shopify store from scratch for the BIG MONEY brand
Designed and developed a custom storefront focused on artist storytelling and merch sales
Created a custom events table displaying upcoming tour dates, venues, and ticket links
Built a dedicated artist showcase page for Sliki featuring biography, story, and media content
Integrated YouTube music video embeds and podcast content into the website
Embedded Shopify artist card elements and external content modules
Configured the full merchandise catalog including product images, descriptions, and specifications
Optimized product visuals and refined merch presentation
Implemented multilingual functionality with Finnish as the primary language and English as secondary
Configured payment systems and ecommerce settings for online merchandise sales
Integrated the Spotify for Artists sales channel so merch appears directly on Sliki’s Spotify artist page
Set up logistics and tax/VAT configuration for ecommerce operations
Implemented Shopify POS for in-person merchandise sales during events
Integrated inventory tracking between Shopify POS and the online store
Provided ongoing Shopify consulting and store maintenance
A Shopify Platform Connecting Fans, Music, and Merch
The project resulted in a custom Shopify-powered platform designed to function as both a music hub and an ecommerce store. The website highlights Sliki’s identity as an artist while providing fans with easy access to merchandise and event information.
The custom events table allows visitors to quickly view upcoming performances, including venue details and ticket links. At the same time, the store seamlessly integrates merch products so fans can purchase official items directly through the platform.
To strengthen the artist’s presence online, the site integrates multimedia content including YouTube videos, podcasts, and other embedded content that showcases Sliki’s music and creative work. A dedicated artist page provides deeper insight into his story, helping fans connect with the brand behind the merchandise.
On the operational side, Shopify POS integration ensures that inventory remains synchronized between online and event sales, allowing the BIG MONEY team to manage merchandise efficiently whether products are sold online or at live performances.
Results
Unified brand platform
The website now functions as a central hub where BIG MONEY can present its brand, promote events, and sell merchandise through a single cohesive digital experience.
Seamless merch commerce
Fans can easily browse and purchase official BIG MONEY merchandise through a streamlined Shopify storefront designed for fashion and artist-driven products.
Integrated events and music content
Custom event listings, music video embeds, and artist content allow visitors to explore upcoming shows and discover the brand’s creative output directly on the platform.
Online and event sales synchronization
Shopify POS integration ensures inventory stays synchronized between online store sales and merchandise sold during live events.
Scalable brand foundation
With multilingual support, structured product management, and integrations with music platforms, the platform provides a strong foundation for the continued growth of the BIG MONEY brand.
“GINI built a platform that allows us to showcase the artist and sell merchandise in the same place. The site connects music, events, and merch in a way that feels natural for our audience.”
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